"GE Plastics- World Leader in e-Solutions"
 
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Production:  "World Leader in e-Solutions"
Client: GE Plastics
 
Communications Objective:
GE Plastics -- the highly successful plastics business unit of the General Electric Company -- wanted to seize the opportunity of a major industry trade show (NPE 2000) to tell customers about the company's industry leading web-enabled services that were being made available to help customers do their jobs more efficiently and profitably. They also wanted potential and current customers to visit the GE Plastics web sites.

Solution:
We created an interactive business-card-sized CD-ROM that contains a promotional video about GE Plastics' web site, a CD-based tour of the company's services offerings, and links to the web site itself. GE Plastics e-commerce experts told the story of the many services available on the web, and we backed those interviews with fast-paced animations and screen shots from the web site.


Tech Specs:
Interviews shot Beta SP on Chroma Green for composite in Media 100. Graphics completed in After Effects from Photoshop, Illustrator and Infini-D elements. CD-Rom tour programmed in Director with over 60 pages and over 10 minutes of audio commentary.


Credits:

Executive Producer:

Amelia Burkhart, GE Plastics

Director/Camera/Editor:

  Michael Harder, Harder & Company, New Haven, CT

Interviewer/Scriptwriter:

  Ken Devoe, The Media Tree, Inc., Hamden, CT

Graphic Design & Execution:

  Rusty Dyer, DigiDyer Productions, Deep River, CT

Library Music Score:

  Charles Dexter, ServiDigital, NYC

CD Programming:

  Bill Hinkson, PalaceDigital, Norwalk, CT
   
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