| "GE in Latin America" View 30 second excerpt in QuickTime 3.0 format.  Normal Quality, 123 kbApprox. download time: 1:57 minutes @ 28.8 kbps. Highest Quality, 123 kbFor T-1 access. |
| Production: | "GE in Latin America" |
| Client: | General Electric Company |
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GE is well entrenched in most Latin American countries but not as well known there as in the U.S. GE needed a way to communicate to government and business leaders throughout Latin America the following: 1) Who GE is and what they do for a living, 2) GE has been an integral part of the lives of people in the region for a long time and, 3) by continuing to work together, GE and its Latin American partners will thrive in the future.
Solution:
We sourced a lot of historical GE footage and still photographs business offices, factories and other locations where GE has been active in Latin America, in some cases for as much as 80 years. We combined that footage with contemporary graphic animation and beautifully filmed scenes of well known landmarks and locales throughout Latin America. We then created a compelling script and recorded the narration in Portuguese as well as in English for widespread distribution throughout the region and elsewhere.
Tech Specs:
Blah blah
Credits:
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Executive Producer: |
**Curt Rossell, GE Corporate Communications | |
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Director/Camera/Editor: |
**MJ Harder, Harder & Company, New Haven, CT | |
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Interviewer/Scriptwriter: |
**Ken Devoe, The Media Tree, Inc., Hamden, CT | |
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Graphic Design: |
**Steve Jaworski | |
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Graphics: |
**Steve Jaworski, Victor Velt, Sally Petersen, Michael Harder | |
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On Line Edit: |
**Dave Russell and Al Maiorano, Palace Production Center, Norwalk, CT | |
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Narrator: |
**Doug Jeffers | |
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Library Music Score: |
**Charles Dexter | |
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Audio Mix: |
**Chris Nelson, ServiSound, New York, NY |
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