| "e@GE"/2 View 30 second excerpt in QuickTime 3.0 format.  Normal Quality, 123 kbApprox. download time: 1:57 minutes @ 28.8 kbps. Highest Quality, 123 kbFor T-1 access. |
| Production: | "e@GE"/2 |
| Client: | General Electric Company |
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Our mission was to continue a process we'd begun earlier with GE of spreading the word about the company's e-commerce and web-enabled capabilities to customers, industry analysts, and potential investors. The message was that GE is at the forefront of e-commerce and furthermore, GE's unique combination of "click & mortar" -- i.e., their combination of traditional business strengths, such as fulfillment services, product quality, and in-depth resources, coupled with leading edge web technologies make GE the preferred on-line supplier and/or business partner.
Solution:
In this case, the medium is the message as much as anything. We produced a fast-paced 2-minute video for distribution on business-card-sized CD-ROMs for distribution at meetings, trade shows, and other corporate or industry events. We interviewed e-commerce business leaders and experts within GE from various location and business units worldwide to tell the story in a compelling manner. We backed those interviews with state-of the-art animations and a multitude of screen shots from GE's' various web sites.
Tech Specs:
Blah blah
Credits:
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Executive Producer: |
** | |
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Producer |
**MJ Harder, Harder & Company, New Haven, CT | |
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Director/Camera/Editor: |
**MJ Harder, Harder & Company, New Haven, CT | |
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Scriptwriter: |
**Ken Devoe, The Media Tree, Inc., Hamden, CT | |
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Graphic Design: |
**Rusty Dyer | |
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Graphics Execution: |
**Rusty Dyer | |
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Narrator: |
**none | |
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Translation: |
** | |
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Library Music Score: |
** | |
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Audio Mix: |
** |
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